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  <titleInfo>
    <title>Public diplomacy</title>
    <subTitle>foundations for global engagement in the digital age</subTitle>
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  <name type="personal">
    <namePart>Cull, Nicholas John</namePart>
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    <dateIssued encoding="marc">2019</dateIssued>
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  <physicalDescription>
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    <extent>xiii, 217 pages : illustrations ; 24 cm.</extent>
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  <tableOfContents>Diplomacy through foreign public engagement : core terminology and history -- Listening : the foundational skill -- Advocacy : the cutting edge -- Culture : the friendly persuader -- Exchange and education : the soul of public diplomacy -- International broadcasting : the struggle for news -- Nation brands and branding : the metaphor run amok -- Partnership : the emerging paradigm.</tableOfContents>
  <note type="statement of responsibility">Nicholas J. Cull.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Diplomacy</topic>
    <topic>Technological innovations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Public relations and politics</topic>
    <topic>Technological innovations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication in politics</topic>
    <topic>Technological innovations</topic>
  </subject>
  <classification authority="lcc">JZ1305 .C85p 2019</classification>
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      <title>Public diplomacy</title>
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      <namePart>Cull, Nicholas John, author.</namePart>
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    <originInfo>
      <publisher>Cambridge, UK ; Medford, MA, USA : Polity Press, 2019</publisher>
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    <identifier type="local">(DLC) 2018045664</identifier>
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  <identifier type="isbn">9780745691190</identifier>
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  <identifier type="lccn">2018032458</identifier>
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