The how companies build it, lose it, regain it Sucher, Sandra J. creator author. Gupta, Shalene author. text bibliography nyu New York, NY: Public Affairs 2021 2021 First edition. monographic eng

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vii, 288 pages ; 25 cm "Trust, at every level of business and society, has never mattered so much and at the same time. CEOs, managers, presidents, governors - leaders at every level and in every institution - face vexing issues and trade-offs. Many flounder, especially in a turbulent era when confronted with multiple crises and constituencies demanding change. How to bridge these gaps requires a new understanding of just what trust is, how it can be built, and regained when lost. Trust is, however, an elusive, even mushy, concept. Sandra Sucher and Shalene Gupta examine the science behind trust, grounding our understanding of why we humans trust in the first place, describing how customers, employees, community members and investors decide whether an organization or a person can be trusted. Creating and sustaining trust does not, they show, come from "reputation-building" and PR but by being the "real deal," creating products, services, and technologies that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not. Then, through a framing of how to think through the elements of trust - competence, motives, means, impact - combined with in-depth stories from twenty years of research we emerge with a new understanding of the business, economic and societal importance of trust and how to regain it once lost. How to, in short, bridge the gap from where you are to where you should be"-- Introduction: A moment of trust "in the small" -- What is trust? -- Competence : the art and science of excellence -- Motives : a fine balance -- Means : when all is fair -- Impact : our actions speak -- Recovery : regaining lost trust -- Power, trust, and leadership -- Trust as potential. Sandra J. Sucher & Shalene Gupta.-- Includes bibliographical references and index. Organizational behavior Trust Corporate culture Moral and ethical aspects Leadership Moral and ethical aspects Comportement organisationnel Confiance Culture d'entreprise Aspect moral Leadership Aspect moral BUSINESS & ECONOMICS / Economics / General Corporate culture Moral and ethical aspects Leadership Moral and ethical aspects Organizational behavior Trust HD58.7 .S87 2021 9781541756670 1541756673 9781541701359 1541701356 2020049224 CLRC 201130 20230801145257.0 21825067 eng