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  <titleInfo>
    <title>Influencer</title>
    <subTitle>the power to change anything</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Patterson, Kerry</namePart>
    <namePart type="date">1946-</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
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  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">New York</placeTerm>
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    <publisher>McGraw-Hill</publisher>
    <dateIssued>c2008</dateIssued>
    <dateIssued encoding="marc">2008</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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    <extent>x, 299 p. ; 24 cm.</extent>
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  <tableOfContents>You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Find strength in numbers : social ability -- Design rewards and demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer.</tableOfContents>
  <note type="statement of responsibility">Kerry Patterson ... [et al.].</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Influence (Psychology)</topic>
  </subject>
  <subject authority="mesh">
    <topic>Leadership</topic>
  </subject>
  <subject authority="mesh">
    <topic>Power (Psychology)</topic>
  </subject>
  <subject authority="mesh">
    <topic>Social Behavior</topic>
  </subject>
  <subject authority="mesh">
    <topic>Psychology</topic>
    <topic>Popular Works</topic>
  </subject>
  <classification authority="lcc">BF774 .I54 2008</classification>
  <classification authority="ddc" edition="22">153.8/5</classification>
  <identifier type="isbn">9780071484992 (alk. paper)</identifier>
  <identifier type="isbn">007148499X (alk. paper)</identifier>
  <identifier type="lccn">2007025382</identifier>
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