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  <titleInfo>
    <title>Now, build a great business!</title>
    <subTitle>7 ways to maximize your profits in any market</subTitle>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Seven ways to maximize your profits in any market</title>
  </titleInfo>
  <name type="personal">
    <namePart>Thompson, Mark.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Tracy, Brian.</namePart>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
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    <place>
      <placeTerm type="text">New York</placeTerm>
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    <publisher>American Management Association</publisher>
    <dateIssued>c2011</dateIssued>
    <dateIssued encoding="marc">2011</dateIssued>
    <edition>1st ed.</edition>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <extent>xxii, 228 p. ; 24 cm.</extent>
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  <tableOfContents>Become a great leader -- Develop a great business plan -- Surround yourself with great people -- Offer a great product or service -- Design a great marketing plan -- Perfect a great sales process -- Create a great customer experience -- Appendix : now, build a great life!</tableOfContents>
  <note type="statement of responsibility">Mark Thompson and Brian Tracy ; foreword by Frances Hesselbein.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Leadership</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Strategic planning</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Consumer satisfaction</topic>
  </subject>
  <classification authority="lcc">HD57.7 .T46 2011</classification>
  <classification authority="ddc" edition="22">658</classification>
  <identifier type="isbn">9780814416976</identifier>
  <identifier type="isbn">0814416977</identifier>
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  <identifier type="lccn">2010030612</identifier>
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