Kaser, Ken <br/><br/>
Advertising and sales promotion 

 - Philippine edition 
 - Philippines:  Cengage Learning,  c2015. 
 - xix, 461 pages;  25cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789814687379 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>HF 5823 K37 2015  / CL12348