<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Essentials of marketing</title>
    <subTitle>a marketing strategy planning approach</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Cannon, Joseph P.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>William D. Perreault, Jr.</namePart>
  </name>
  <name type="personal">
    <namePart>E. Jemme McCarthy</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>McGraw Hill Education</publisher>
    <dateIssued>c2024</dateIssued>
    <edition>18th</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxxiv, 796 pages: color illustrations; 27cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Joseph P. Cannon</note>
  <note>Includes index.</note>
  <subject>
    <topic>Mareting</topic>
  </subject>
  <classification authority="lcc">HF 5415 C36 2024 CL12392</classification>
  <identifier type="isbn">9781266124983</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">CLRC</recordContentSource>
    <recordCreationDate encoding="marc">231018</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240206101112.0</recordChangeDate>
  </recordInfo>
</mods>
