00654nam a22001817a 450000500170000000800410001702000180005804000210007605000320009710000210012924500790015025000080022926000560023730000490029350000510034265000360039365000430042920240206100528.0231019b        |||||||| |||| 00| 0 eng d  a9781292331362  6CLRCaCLRCcCLRC  aHF 5415.2 M34 2022bCL12441  aMcGivern, Yvonne  aThe practice of market research:bfrom data to insight /cMcGivern, Yvonne  a5th  aUnited Kingdom:bPearson Education Limited,cc2022.  axxv, 640 pages:bcolor illustrations;c24cm.  aIncludes bibliographical references and index.  aMarketing researchvMethodology  aSocial sciencesvResearchxMethodology