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  <titleInfo>
    <title>Principles of marketing</title>
    <subTitle>an asian perspective</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Gary Armstrong</namePart>
  </name>
  <name type="personal">
    <namePart>Swee Hon Ang</namePart>
  </name>
  <name type="personal">
    <namePart>Siew Meng Leong</namePart>
  </name>
  <name type="personal">
    <namePart>Chin Tiong Tan</namePart>
  </name>
  <name type="personal">
    <namePart>with Yonggui Wang</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <publisher>Pearson Education Limited</publisher>
    <dateIssued>c2023</dateIssued>
    <edition>5th</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxii, 720 pages: color illustrations; 27cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Philip Kotler</note>
  <note>Includes index.</note>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc">HF 5415 K68 2023 CL12445</classification>
  <identifier type="isbn"> 9781292721590  </identifier>
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    <recordCreationDate encoding="marc">231019</recordCreationDate>
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