<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Impact of advertising techniques on the buying behavior of Tanduay Ice consumers</title>
  </titleInfo>
  <name type="personal">
    <namePart>Dionisio, Jaymer B.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Coderias, Malvin Aldous G.</namePart>
  </name>
  <name type="personal">
    <namePart> Arce, Roygbiv S.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Marikina City</placeTerm>
    </place>
    <publisher>OLOPSC</publisher>
    <dateIssued>c2018</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>x, 72 pages : color illustrations ; 28cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">Jaymer B. Dionisio, Malvin Aldous G. Coderias, Roygbiv S. Arce</note>
  <subject>
    <topic>Advertising</topic>
  </subject>
  <subject>
    <topic>Sales promotion</topic>
  </subject>
  <subject>
    <topic>Communication in marketing</topic>
  </subject>
  <classification authority="lcc">HF 5823 D56 2018 THE00409</classification>
  <recordInfo>
    <recordContentSource authority="marcorg">CLRC</recordContentSource>
    <recordCreationDate encoding="marc">231128</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240119134732.0</recordChangeDate>
  </recordInfo>
</mods>
