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  <titleInfo>
    <title>Hospitality and tourism marketing</title>
    <subTitle>building customer driven hospitality and tourism organizations</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Hinson, Robert E.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Mensah, Ismael</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Amoako, George Kofi</namePart>
    <role>
      <roleTerm type="text">author </roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Mensah, Esi Akyere</namePart>
    <role>
      <roleTerm type="text">author </roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Coffie, Isaac Sewornu</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Khosa, Eddy</namePart>
    <role>
      <roleTerm type="text">author </roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Routledge</publisher>
    <dateIssued>c2024</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxii, 352 pages; 26 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Robert E. Hinson...[et.al.].</note>
  <note>Includes references and index.</note>
  <subject>
    <topic>Hospitality industry</topic>
    <topic>Marketing</topic>
  </subject>
  <subject>
    <topic>Tourism</topic>
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc">TX911.3  .M3 .H828  2024</classification>
  <identifier type="isbn">978-1-032-68847-3</identifier>
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