Zeithaml, Valeri A. <br/><br/>
Services marketing  :  integrating customer focus across the firm / 
Valerie A. Zeithmal... [et. al] 
 - 8th Edition. 
 - xxvi, 531 pages :  illustrations ;  29 cm. 
<br/><br/> Includes notes and index.  
<br/><br/><label>ISBN: </label>9781266287152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries --Marketing. <br/>Customer services.
<br/><br/><label>LC Class. No.: </label>HD 9980.5   / Se491 2024