TY  - BOOK
AU  - Zeithaml, Valeri A.
AU  - Bitner, Mary Jo.
AU  - Gremler, Dwayne D. 
AU  - Mende, Martin
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9781266287152
AV  - HD 9980.5  Se491 2024
PY  - 2024///
CY  - New York, NY
PB  - McGraw Hill, 
KW  - Service industries
KW  - Marketing.
KW  - Customer services
N1  - Includes notes and index.
ER  -