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Services marketing : integrating customer focus across the firm / Zeithaml, Valerie A.
Material type:
TextPublication details: New York, NY : McGraw-Hill Education, c2018Edition: 7th., international student edDescription: xxviii, 514 p : ill. ; 26 cmISBN: - 9781260083521
- HD 9980.5 Z48 2018
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College Learning Resource Center General Circulation | Non-fiction | HD 9980.5 Z48 2018 (Browse shelf(Opens below)) | Available | CL12028 |
Includes bibliographical references and index.
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