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Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

By: Contributor(s): Material type: TextPublication details: Chicago : American Library Association, 2010.Description: xi, 140 p. : ill. ; 26 cmISBN:
  • 0838910009 (alk. paper)
  • 9780838910009 (alk. paper)
Subject(s):
Contents:
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Summary: Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books High School Learning Resource Center General Circulation Z 716.3 D752 2010 (Browse shelf(Opens below)) Available HS8958

Includes index.

Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.

Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

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