Product plus : how product + service = competitive advantage / Christopher Lovelock.
Material type:
TextPublication details: New York : McGraw-Hill, c1994.Description: xiv, 382 p. : illSubject(s):
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College Learning Resource Center General Circulation | HF 5415.5 L68 1994 (Browse shelf(Opens below)) | Available | CL8542 |
Includes bibliographical references and index.
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