Marketing / Roy T. Shaw, Richard J. Semenick.
Material type:
TextPublication details: Cincinnati : South-Western, c1989.Edition: 6th edDescription: vi, 484 pSubject(s):
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College Learning Resource Center General Circulation | HF 5415 S3 1989 (Browse shelf(Opens below)) | Available | CL1667 |
Earlier ed. has Weldon Johnson Taylor as the senior author.
Includes appendices and index.
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