000 00546nam a2200157 a 4500
005 20190520020628.0
008 080417s19uu xx 00 eng d
100 1 0 _aNylen, David W
245 1 0 _aAdvertising :
_bplanning, implementation and control /
_cDavid W. Nylen.
250 _a3rd ed
260 0 _aCincinnati :
_bSouth-Western Pub. Co,
_cc1986.
300 _avii, 700 p.
500 _aIncludes glossary and index.
650 _aAdvertising
852 _7OLOPSC
999 _c32700
_d32700