000 00832nam a2200205 a 4500
005 20190520020703.0
008 080410s19uu xx 00 eng d
100 1 0 _aMowen, John C
245 1 0 _aConsumer behavior /
_cJohn C. Mowen.
250 _a3rd ed
260 0 _aNew York :
_bMacmillan,
_cc1993.
300 _axxii, 808 p. : ill.
440 0 _aMacmillan series in marketing
500 _aIncludes references, glossary and indexes.
650 _aConsumer behavior
650 _aConsumers
_xUnited States
852 _7OLOPSC
852 _7OLOPSC
852 _7OLOPSC
999 _c32872
_d32872