000 00588nam a2200157 a 4500
005 20190520020804.0
008 080408s19uu xx 00 eng d
100 1 0 _aRicks, David A
245 1 0 _aBig business blunders :
_bmistakes in multinational marketing /
_cDavid A. Ricks.
260 0 _aHomewood, IL :
_bDow-Jones-Irwin,
_cc1983.
300 _ax, 158 p.
500 _aIncludes notes and bibliography.
650 _aExport marketing
650 _aInternational business enterprises
852 _7OLOPSC
999 _c33205
_d33205