| 000 | 00566nam a2200157 a 4500 | ||
|---|---|---|---|
| 005 | 20190520020825.0 | ||
| 008 | 080417s19uu xx 00 eng d | ||
| 100 | 1 | _aPatti, Charles H | |
| 245 | 1 | 4 |
_aThe making of effective advertising / _cCharles H. Patti, Sandra E. Moriarty. |
| 260 |
_aEnglewood Cliffs, NJ : _bPrentice-Hall, _cc1990. |
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| 300 | _axiii, 140 p. : ill. | ||
| 500 | _aIncludes references. | ||
| 650 | 4 | _aAdvertising copy | |
| 650 | 4 | _aAdvertising | |
| 852 | _7OLOPSC | ||
| 999 |
_c33312 _d33312 |
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