| 000 | 00803nam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20190520021004.0 | ||
| 008 | 080409s19uu xx 00 eng d | ||
| 100 | 1 | 0 | _aCravens, David W |
| 245 | 1 | 0 |
_aStrategic marketing management cases / _cDavid W. Cravens, Charles W. Lamb, Jr. |
| 250 | _a4th ed | ||
| 260 | 0 |
_aHomewood, IL : _bIrwin, _cc1993. |
|
| 300 | _axviii, 900 p. : ill. | ||
| 440 | 0 | _aThe Irwin series in marketing | |
| 500 | _aRev. ed. of : Strategic marketing management cases and applications. 3rd ed. 1990. | ||
| 500 | _aIncludes index. | ||
| 650 |
_aMarketing _xCase studies |
||
| 852 | _7OLOPSC | ||
| 852 | _7OLOPSC | ||
| 999 |
_c33838 _d33838 |
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