000 00610nam a2200157 a 4500
005 20190520021056.0
008 080410s19uu xx 00 eng d
100 1 _aRewoldt, Stewart H
245 1 0 _aIntroduction to marketing management :
_btext and cases /
_cStewart H. Rewoldt, James D. Scott, Martin R. Warshaw.
250 _a4th ed
260 _aHomewood, IL :
_bIrwin,
_c1981.
300 _axvi, 874 p. : figs., tables.
500 _aIncludes indices.
650 4 _aMarketing
_xManagement
_xCase studies
852 _7OLOPSC
999 _c34088
_d34088