| 000 | 00841nam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20190520021247.0 | ||
| 008 | 080417s19uu xx 00 eng d | ||
| 100 | 1 | 0 | _aArens, Williams F |
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens, Courtland L. Bovee; with the editorial collaboration of Jack J. Whidden. |
| 250 | _a5th ed | ||
| 260 | 0 |
_aBurr Ridge, IL : _bIrwin, _c1994. |
|
| 300 | _a1 v. (var. pagings) : col ill | ||
| 440 | 0 | _aIrwin series in marketing | |
| 500 | _aBovee's name appears first on previous editions. | ||
| 500 | _aIncludes appendices, glossary, references and indices. | ||
| 650 | _aAdvertising | ||
| 852 | _7OLOPSC | ||
| 852 | _7OLOPSC | ||
| 999 |
_c34681 _d34681 |
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