000 00585nam a2200169 a 4500
005 20190520021308.0
008 080409s19uu xx 00 eng d
100 1 0 _aRogers, Beth
245 1 0 _aCreating product strategies /
_cBeth Rogers.
260 0 _aLondon :
_bInternational Thomson Business Press,
_cc1996.
300 _aix, 264 p. : figs.
440 0 _aMarketing for managers
500 _aIncludes bibliography.
650 _aMarketing
650 _aNew products
852 _7OLOPSC
_92200.00Php
999 _c34799
_d34799