| 000 | 00616nam a2200169 a 4500 | ||
|---|---|---|---|
| 005 | 20190520021335.0 | ||
| 008 | 080409s19uu xx 00 eng d | ||
| 100 | 1 | 0 | _aHisrich, Robert D |
| 245 | 1 | 0 |
_aMarketing decisions for new and mature products / _cRobert D. Hisrich, Michael P. Peters. |
| 250 | _a2nd ed | ||
| 260 | 0 |
_aNew York : _bMacmillan, _cc1991. |
|
| 300 | _axiv, 516 p. : ill. | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | _aProduct management | ||
| 650 | _aNew products | ||
| 852 | _7OLOPSC | ||
| 999 |
_c34945 _d34945 |
||