000 00605nam a2200169 a 4500
005 20190520021525.0
008 080410s19uu xx 00 eng d
100 1 _aCrawford, Charles Merle
245 1 0 _aNew products management /
_cC. Merle Crawford.
250 _a4th ed
260 _aBurr Ridge, IL :
_bIrwin,
_cc1994.
300 _axxvii, 495 p. : ill.
440 0 _aThe Irwin series in marketing
500 _aIncludes appendices, bibliography and index.
650 4 _aNew products management
852 _7OLOPSC
999 _c35515
_d35515