| 000 | 00842nam a2200205 a 4500 | ||
|---|---|---|---|
| 005 | 20190520021526.0 | ||
| 008 | 080417s19uu xx 00 eng d | ||
| 100 | 1 | 0 | _aBelch, George Edward |
| 245 | 1 | 0 |
_aIntroduction to advertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Micahel A. Belch. |
| 250 | _a3rd ed | ||
| 260 | 0 |
_aChicago : _bIrwin, _cc1995. |
|
| 300 | _axxii, 762 p. : ill.(part col.) | ||
| 440 | 0 | _aThe Irwin series in marketing | |
| 500 | _aIncludes glossary and indices. | ||
| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 650 | 4 | _aCommunication in marketing | |
| 852 | _7Gift | ||
| 852 | _7Gift | ||
| 999 |
_c35517 _d35517 |
||