| 000 | 00676nam a2200181 a 4500 | ||
|---|---|---|---|
| 005 | 20190520021526.0 | ||
| 008 | 080417s19uu xx 00 eng d | ||
| 100 | 1 | 0 | _aShimp, Terence A |
| 245 | 1 | 0 |
_aAdvertising, promotion and supplemental aspects of integrated marketing communications / _cTerence A. Shimp. |
| 250 | _a4th ed | ||
| 260 | 0 |
_aFort Worth : _bDryden Press, _cc1997. |
|
| 300 | _axxiv, 589 p. : col. ill. | ||
| 500 | _aIncludes glossary and index. | ||
| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 650 | 4 | _aCommunications in marketing | |
| 852 |
_7OLOPSC _9895.00Php |
||
| 999 |
_c35518 _d35518 |
||