| 000 | 00735nam a2200181 a 4500 | ||
|---|---|---|---|
| 005 | 20190520021526.0 | ||
| 008 | 080410s19uu xx 00 eng d | ||
| 100 | 1 | 0 | _aMcCarthy, Edmund Jerome |
| 245 | 1 | 0 |
_aEssentials of marketing : _ba global managerial approach / _cE. Jerome McCarthy, William D. Perreault, Jr. |
| 250 | _a6th ed | ||
| 260 | 0 |
_aBurr Ridge, IL : _bIrwin, _cc1994. |
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| 300 |
_axxiii, 552 p. : _achiefly col. ill. |
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| 440 | 0 | _aThe Irwin series in marketing | |
| 500 | _a"Shortened version of our Basic marketing". | ||
| 500 | _aIncludes bibliographical references, glossary and index. | ||
| 650 | 4 | _aMarketing | |
| 852 | _7OLOPSC | ||
| 999 |
_c35519 _d35519 |
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