| 000 | 00766nam a2200181 a 4500 | ||
|---|---|---|---|
| 005 | 20190520021527.0 | ||
| 008 | 080410s19uu xx 00 eng d | ||
| 100 | 1 | 0 | _aBoyd, Harper W |
| 245 | 1 | 0 |
_aMarketing management : _ba strategic approach with a global orientation / _cHarper W. Boyd, Orville C. Walker, Jr., Jean-Laude Larreche. |
| 250 | _a2nd ed | ||
| 260 | 0 |
_aChicago : _bIrwin, _cc1995. |
|
| 300 | _axvi, 555 p. : ill. | ||
| 440 | 0 | _aThe Irwin series in marketing | |
| 500 | _aIncludes appendix and indices. | ||
| 650 |
_aMarketing _xManagement |
||
| 852 | _7Gift | ||
| 852 | _7Gift | ||
| 999 |
_c35524 _d35524 |
||