| 000 | 00624nam a2200157 a 4500 | ||
|---|---|---|---|
| 005 | 20190520021547.0 | ||
| 008 | 080409s19uu xx 00 eng d | ||
| 100 | 1 | 0 | _aBearden, William O. |
| 245 | 1 | 0 |
_aMarketing : _bprinciples & perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 260 | 0 |
_aChicago : _bIrwin, _cc1995. |
|
| 300 | _axlviii, 631 p. : col. ill. | ||
| 440 | 0 | _aIrwin series in marketing | |
| 500 | _aIncludes appendices, glossary and indices. | ||
| 650 |
_aMarketing _xUnited States |
||
| 852 | _7OLOPSC | ||
| 999 |
_c35626 _d35626 |
||