000 00551nam a2200145 a 4500
005 20190520022157.0
008 080409s19uu xx 00 eng d
100 1 0 _aKeegan, Warren J
245 1 0 _aMarketing /
_cWarren Keegan, Sandra Moriarty, Tom Duncan.
260 0 _aEnglewood Cliffs, NJ :
_bPrentice-Hall,
_cc1992.
300 _axxiv, 904 p. : ill.
_a(chiefly in col.)
500 _aIncludes references, appendices, glossary and indices.
650 4 _aMarketing
852 _7OLOPSC
999 _c36959
_d36959