| 000 | 00665nam a2200169 a 4500 | ||
|---|---|---|---|
| 005 | 20190520022352.0 | ||
| 008 | 070829s19uu xx 00 eng d | ||
| 100 | 1 | 0 | _aBearden, William O. |
| 245 | 1 | 0 |
_aMarketing : _bprinciples and perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 250 | _a5th ed. | ||
| 260 | 0 |
_aNew York : _bMcGraw Hill, _cc2007. |
|
| 300 | _axxxvi, 588 p. : col. ill. | ||
| 500 | _aIncludes appendices, glossary and index. | ||
| 500 | _aWith accompanying CD. | ||
| 650 |
_aMarketing _xUnited States. |
||
| 852 |
_5Golden Books _7OLOPSC _92995.00Php |
||
| 999 |
_c37561 _d37561 |
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