| 000 | 00605nam a2200157 a 4500 | ||
|---|---|---|---|
| 005 | 20190520022443.0 | ||
| 008 | 090806s19uu xx 00 eng d | ||
| 100 | 1 | 0 | _aArens, William F. |
| 245 | 1 | 0 |
_aEssentials of contemporary advertising / _cWilliam F. Arenas, David H. Schaefer. |
| 260 | 0 |
_aBoston : _bMc Graw-Hill Irwin, _cc2007. |
|
| 300 | _axxviii, 558 p. : part col. ill | ||
| 500 | _aIncludes glossary, bibliographical reference, and indices | ||
| 650 | _aAdvertising | ||
| 700 | 1 | _aSchaefer, David | |
| 852 |
_7OLOPSC _92895.00Php |
||
| 999 |
_c37830 _d37830 |
||