| 000 | 00699nam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20190520022630.0 | ||
| 008 | 120921s19uu xx 00 eng d | ||
| 020 | _a9780230104747 | ||
| 100 | 1 | 0 | _aYoung, Antony |
| 245 | 1 | 0 |
_aBrand media strategy : _bintegrated communications planning in the digital era / _cAntony Young. |
| 250 | _a1st. ed. | ||
| 260 | 0 |
_aNew York : _bPalgrave Mcmillan, _cc2010. |
|
| 300 | _axii, 239p. : ill.; 25cm. | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aBranding (marketing) | ||
| 650 | _aInternet marketing | ||
| 650 | 4 | _aSocial media | |
| 852 |
_7OLOPSC _92825.00 |
||
| 999 |
_c38420 _d38420 |
||