| 000 | 00778nam a2200205 a 4500 | ||
|---|---|---|---|
| 005 | 20190520022632.0 | ||
| 008 | 120926s19uu xx 00 eng d | ||
| 020 | _a978007131440 | ||
| 100 | 1 | 0 | _aBelch, George E. |
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch. |
| 250 | _aGlobal ed. | ||
| 260 | 0 |
_aNew York : _bMc Graw-hill/ Irwin, _cc2012. |
|
| 300 | _axxxiv, 828p.: ill. col.; 29cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 650 | 4 | _aCommunication in marketing | |
| 700 | 1 | _aBelch Michael A. | |
| 852 |
_5Fastbooks _7OLOPSC _93295.00Php |
||
| 999 |
_c38431 _d38431 |
||