| 000 | 00660nam a2200181 a 4500 | ||
|---|---|---|---|
| 005 | 20190520022920.0 | ||
| 008 | 170607s19uu xx 00 eng d | ||
| 020 | _a978-0771-7414-9 | ||
| 100 | 1 | 0 | _aJobber, David |
| 245 | 1 | 0 |
_aPrinciples and practice of marketing / _cDavid Jobber, Fiona Ellis-Chadwick. |
| 250 | _a8th ed. | ||
| 260 | 0 |
_aMaidenhead : _bMcGraw-Hill Higher Education, _c2016. |
|
| 300 | _a813 p. : col. ill. ; 27 cm | ||
| 500 | _aIncludes glossary and index. | ||
| 650 | _aMarketing | ||
| 650 |
_aMarketing _xEurope _xCase studies |
||
| 852 |
_5Fastbook _7OLOPSC _98198.00Php |
||
| 999 |
_c39342 _d39342 |
||