| 000 | 00672nam a2200169 a 4500 | ||
|---|---|---|---|
| 005 | 20190520022944.0 | ||
| 008 | 180316s19uu xx 00 eng d | ||
| 020 | _a9781259921292 | ||
| 100 | 1 | 0 | _aPerreault, William D., Jr. |
| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr. , Ph.D. ... [et al.]. |
| 250 | _a15th ed. | ||
| 260 | 0 |
_aNew York, NY : _bMcGraw-Hill Education, _c2017. |
|
| 300 | _aiii, 752 p. ; ill. col. ; 28cm | ||
| 500 | _aIncludes bibliographic references and index. | ||
| 650 | _aMarketing | ||
| 852 |
_5F&J _7OLOPSC _93962.00Php |
||
| 999 |
_c39465 _d39465 |
||