000			00706nam a2200169 a 4500
005			20190520022945.0
008			180316s19uu xx 00 eng d
020			_a9780170254304
245	1	0	_aIntegrated marketing communications / _cBill Chitty, Edwina Luck, Nigel Barker, Michael Valos, and Terence A. Shimp.
250			_a4th asia-pacific ed.
260	0		_aSouth Melbourne, Victoria : _bCengage Learning Australia, _c2015.
300			_axxvi, 478p. ; ill.col. ; 26 cm
500			_aIncludes bibliographic references and index
650			_aCommunication in marketing
650			_aSales promotion
852			_5F&J _7OLOPSC _99360.00Php
999			_c39467 _d39467