| 000 | 00768nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20240206100528.0 | ||
| 008 | 231019b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781292331362 | ||
| 040 |
_6CLRC _aCLRC _cCLRC |
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| 050 |
_aHF 5415.2 M34 2022 _bCL12441 |
||
| 100 |
_aMcGivern, Yvonne _941171 |
||
| 245 |
_aThe practice of market research: _bfrom data to insight / _cMcGivern, Yvonne |
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| 250 | _a5th | ||
| 260 |
_aUnited Kingdom: _bPearson Education Limited, _cc2022. |
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| 300 |
_axxv, 640 pages: _bcolor illustrations; _c24cm. |
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| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing research _vMethodology _941172 |
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| 650 |
_aSocial sciences _vResearch _xMethodology _941173 |
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| 942 |
_2lcc _cBK |
||
| 999 |
_c92109 _d92109 |
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