Contemporary advertising / William F. Arens, Courtland L. Bovee; with the editorial collaboration of Jack J. Whidden.
Material type:
TextSeries: Irwin series in marketingPublication details: Burr Ridge, IL : Irwin, 1994.Edition: 5th edDescription: 1 v. (var. pagings) : col illSubject(s):
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Books
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College Learning Resource Center General Circulation | HF 5821 B62 1994 (Browse shelf(Opens below)) | Available | CL5874 | ||||||||||||||
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Books
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College Learning Resource Center General Circulation | HF 5821 B62 1994 (Browse shelf(Opens below)) | Available | CL5875 |
Bovee's name appears first on previous editions.
Includes appendices, glossary, references and indices.
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