Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Material type:
TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1995.Description: xlviii, 631 p. : col. illSubject(s):
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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College Learning Resource Center General Circulation | HF 5415 B4155 1995 (Browse shelf(Opens below)) | Available | CL7333 |
Includes appendices, glossary and indices.
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