Essentials of contemporary advertising / William F. Arenas, David H. Schaefer.
Material type:
TextPublication details: Boston : Mc Graw-Hill Irwin, c2007.Description: xxviii, 558 p. : part col. illSubject(s):
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College Learning Resource Center General Circulation | HF 5823 A74 2007 (Browse shelf(Opens below)) | Available | CL9574 |
Includes glossary, bibliographical reference, and indices
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