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Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.
Material type:
TextPublication details: Singapore : SAGE Publications, Inc, 2011.Edition: 4thDescription: 502 p. : ill. ; 23 cmISBN: - 978-1-4129-6157-8
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College Learning Resource Center General Circulation | HF 5414 L5146 2011 (Browse shelf(Opens below)) | Available | CL11237 |
Includes index
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