Consumer behavior and marketing strategy /
Peter, J. Paul
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 4th ed - Chicago : Irwin, c1996. - xxvii,738 p. : ill.(part col.) - The Irwin series in marketing .
Includes glossary and indices.
Consumer behavior
Marketing
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 4th ed - Chicago : Irwin, c1996. - xxvii,738 p. : ill.(part col.) - The Irwin series in marketing .
Includes glossary and indices.
Consumer behavior
Marketing