Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 4th edDescription: xxvii,738 p. : ill.(part col.)Subject(s):
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College Learning Resource Center General Circulation | HF 5415.3 P468 1996 (Browse shelf(Opens below)) | Available | CL7199 |
Includes glossary and indices.
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