Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr.
Material type:
TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993.Edition: 4th edDescription: xviii, 900 p. : illSubject(s):
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College Learning Resource Center General Circulation | HF 5415 C694 1993 (Browse shelf(Opens below)) | Available | CL4327 | ||||||||||||||
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Books
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College Learning Resource Center General Circulation | HF 5415 C694 1993 (Browse shelf(Opens below)) | Available | CL4468 |
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| HF 5415 B4155 1995 Marketing : | HF 5415 C66 1996 Introduction to marketing / | HF 5415 C694 1993 Strategic marketing management cases / | HF 5415 C694 1993 Strategic marketing management cases / | HF 5415 D48 1994 The marketing casebook : | HF 5415 F85 1992 Fundamentals of marketing / | HF 5415 H24 1966 Price policy and procedure / |
Rev. ed. of : Strategic marketing management cases and applications. 3rd ed. 1990.
Includes index.
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