Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, 1996.Edition: 5th edDescription: xxii, 888 p. : illSubject(s):
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College Learning Resource Center General Circulation | HF 5415.2 K53 1996 (Browse shelf(Opens below)) | Available | CL6081 |
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| HF 5415.153 K491 2015 Blue ocean strategy : | HF 5415.153 T48 1993 New product development : | HF 5415.2 H258 2003 Marketing research / | HF 5415.2 K53 1996 Marketing research : | HF 5415.2 M478 2016 The market research toolbox / | HF 5415.2 P487 1988 Marketing research / | HF 5415.2 P487 1988 Marketing research / |
Includes glossary, appendix, bibliographical references and indices.
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