Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Material type:
TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1995.Description: xlviii, 631 p. : col. illSubject(s):
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College Learning Resource Center General Circulation | HF 5415 B4155 1995 (Browse shelf(Opens below)) | Available | CL7333 |
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| HF 5415 A66 Applications in basic marketing : | HF 5415 A66 Applications in basic marketing : | HF 5415 A7 2003 Marketing : | HF 5415 B4155 1995 Marketing : | HF 5415 C66 1996 Introduction to marketing / | HF 5415 C694 1993 Strategic marketing management cases / | HF 5415 C694 1993 Strategic marketing management cases / |
Includes appendices, glossary and indices.
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