Fundamentals of marketing for hospitality and tourism / Philip Kotler, John T. Bower.
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TextPublication details: Singapore : Pearson, c2007.Edition: Philippine edDescription: xxii, 932 p. : photos; illSubject(s):
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College Learning Resource Center General Circulation | TX 911.3 M3 K67 2007 (Browse shelf(Opens below)) | Available | CL9996 |
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| TX 911.3 M27L4 2009 Entrepreneurship and small business management in the hospitality industry / | TX 911.3 M3 I84 1999 Catering sales and convention services / | TX 911.3 M3 J67 2003 Restaurant marketing and advertising for just a few dollars a day / | TX 911.3 M3 K67 2007 Fundamentals of marketing for hospitality and tourism / | TX 911.3 M3 K67 2010 Marketing for hospitality and tourism / | TX 911.3 M3 K874 2003 Marketing for hospitality and tourism / | TX 911.3 M3 O32 2007 Travel and tourism marketing / |
Original edition titled Marketing for hospitality and tourism, 4th ed., c2006.
Includes bibliographical references, glossary and index.
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